Hella media launch held at the Discovery Suites in Ortigas is driven by care and celebrates a new chapter in Philippine mobility
– Alex A – Lifestyle On Wheels
The rhythm of the road is the rhythm of life. It is steady, resilient, and human. This was the resounding theme at the recent Hella media launch. Held at the Discovery Suites in Ortigas, the global automotive giant gathered. Drivers, riders, and industry partners celebrate a new chapter in Philippine mobility.
A Legacy of Protection
Hella is a name synonymous with German engineering and precision. With its heritage spanning 126 years, many enthusiasts recognize the brand for its world-class lighting systems. It was often found in premium European cars like Mercedes-Benz and BMW. Now aiming for a deeper commitment, the launch highlighted a mission: “Driven by Care.”
“In Hella, innovation begins with empathy and ends with protection,” the event host noted, setting a tone of gratitude. The “unsung heroes” of the road were recognized, specifically the TNVS (Transport Network Vehicle Services) and delivery communities. They kept the Philippine economy moving rain or shine.
The New Engine Oil Line
Powering the Journey, the highlight of the event was the official Philippine introduction of the Hella Engine Oil line. It’s a newcomer to the local market, but the product stands and carries a decade of proven performance globally.
Andy Spade, Head of Sales for Hella Asia, shared the technical prowess behind the blend:
- Premium Base: Sourced from South Korea, a global leader in oil refinery.
- High-End Additives: Formulated with Lubrizol additives from the USA.
- Standards: Fully compliant with API (American Petroleum Institute) standards.
“The engine is the heart of the vehicle, and the oil is the blood that flows within,” said Jason De Leon, Country Manager of Hella Philippines. The new line includes specialized formulations for both cars and motorcycles. It is specifically targeting the growing population of scooters and underbones in the country.
Safety Beyond Products
The launch wasn’t just about specs and sales. It was a call to action for better road culture. Hella is driven to carry out three pillars for every Filipino motorist:
- Road Safety: Using quality parts like wipers and lighting to ensure visibility.
- Road Discipline: Following rules to protect not just the driver, but the families waiting for them at home.
- Road Patience: Maintaining empathy in the face of heavy traffic.
As the event concluded with the unveiling of the “Hella Engine Oil.” Hella’s goal is to ensure that every journey—no matter how long—ends with a safe arrival.
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