Gumande Tires Commits to Filipino Riders with Top Ambassador Guaranteeing “Kapit ng Gulong Matinde”
– Alex A – Lifestyle On Wheels
San Juan City, Philippines – Gumande Tires has officially partnered with a powerful team of brand ambassadors. These riders embody the company’s core values: “kapit” (grip), “tibay” (strength/durability), and “tiwala sa daan” (trust on the road). This comprehensive collaboration marks Gumande’s commitment to elevating the Filipino riding experience. It prioritizes durability, performance, and passion for every journey.
The newly formed “Brotherhood of Riders” was welcomed by Mr. Miller Chua, Managing Partner of Gumante Tires Philippines. He himself also considers himself an ambassador for the brand, delivering the values in making Gumande Tires known in the Philippines.
The Gumande Ambassadors, the “Brotherhood of Riders”
The roster of ambassadors is all prominent figures in the local motorcycle community.
- Bryan Petrache (Motobry): Represents reliable grip and practical riding tips.
- Jeffry Magbanua (Motokem): Embodies the tire’s strength and endurance through long-distance rides.
- Dwight John Bunao (Lakwatserong Technician): Symbolizes the trust and passion for exploration on every ride.
- Mark Anthony Hilario (Heneral Kamote): Reflects the tire’s ability to maintain command and confidence on the road.
Gumande Tires promises to bring a company’s commitment to the riding community. The brand’s full commercial launch is slated for March 2026. It is positioned as a quality, competitive, and affordable option for the “pang-masa.” A typical tire for a typical Filipino rider. The tire that is ideal for daily commuting and livelihood.
The unique name, Gumande, is derived from two words: “Guma,” referring to rubber. And a term signifying strong and steadfast. This origin perfectly captures their motto: “Kapit ng gulong, matindi”. The tire’s grip is intense, emphasizing both the material and the intended performance.
Initial testing by the ambassadors has already confirmed the tires’ strong performance in both wet and dry conditions. Gumande will focus on common small bike sizes and plans targeted campaigns for the delivery rider market, ensuring premium quality remains cost-effective.
Would you be interested in the tire’s intended pricing range for the Philippine market?
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