Mercedes-Benz has cemented its top place as the only European brand in the top ten of the “Best Global Brands 2021.”
Mercedes-Benz once again recognized as the “Best Global Brands 2021”. The brand with the three-pointed star stands at number eight in the latest rankings published by renowned US brand consultancy Interbrand. The position has risen three percent since 2020 to 50,866 billion US dollars. It retains its position as the world’s most valuable luxury car brand. This is for the sixth year in a row, and the only one in the top ten.
“Our continued ranking in the top ten and the increased brand value are successes that we at team Mercedes-Benz are very proud of. This result validates our strategic direction yet again – as a company but also in terms of our brand positioning. Across all our brands, Mercedes-Benz is transitioning from a traditional understanding of luxury to a modern interpretation. It emphasizes aspects such as approachability, innovation, and individuality, that establishes an awareness of a world of new possibilities. And that inspires enthusiasm for sustainable mobility.”
– Bettina Fetzer, Vice President Communications and Marketing Mercedes-Benz AG.
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ARTICLE: ALEX A SOURCE: MERCEDES-BENZ PRODUCTION: J AD MEDIA
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